Social Media News

Effective Social Media Marketing Strategies And The Best Way To Make Your Own

The Internet is turning out to be a social experience that nobody can deny.

There are a lot of avenues available for a regular internet marketer due to the social environment of the internet. You’re now able to approach your targeted prospect and feel welcomed. That is how powerful social media marketing can be. You can use many different ways to analyze, know about, cater to and provide your targeted market the things that they want. It just became even more effortless to probe into their mind to make, advertise and sell services that people are wanting to purchase. This has never happened in the earlier days of the web. Practical knowledge of social media are sure to be valuable when you are interested in ways to recommend a service regarding learn spanish cds; you should be sure to get more impressive results with the lessons in this post.

Social bookmarking sites have big part in guiding your social media marketing plan. This is because it gives back the power to the users. You can use these two sites to your benefit to help your targeted customers bookmark, share, vote for your blog and help it to get more exposure. The kind of response you produce from these various sites can be enormous. The greatest part about the traffic you receive from them is very focused. For example, let us imagine that someone submits your website to Digg and it lands on the homepage.

This will send a huge gush of traffic your way because Digg is so popular.

When we talk about social media marketing, how can we overlook social networking sites?

Social networks like Facebook are excellent sources for communicating with your specified market because you can create groups, fan pages, applications as well as other things. It’s a unique way to create a strong conversation with your prospects and customers by giving them what they want in the form of high quality content. It is a distinctive method for creating a meaningful conversation with your prospects and by providing them with the high quality material that they want. It is an irreplaceable strategy for initiating a meaningful conversation with your customers and gives them what they want in terms of good quality content. It is an exceptional method for starting a lasting bond with your prospects and giving them what they desire via good content. In order to use the influence of social networks for marketing, you have to be there to connect with your fans and group members.

Last, it is of importance that your business knows that using social media marketing is not the only thing that you will need. You have to use it in combination with other resources such as Twitter to tweet your blog submissions and get a retweet button to put under all of your posts. There are various different ways in which you can utilize social media marketing to your benefit. You just have to make a point to look around and find the right chances.

Anyone looking to create a long-term online business that is going to be successful needs to make social media marketing a priority. This type of marketing may be in its earlier stages but the evidence and growth that stems from it speaks for itself. If you’re planning to build a strong online business this is a huge opportunity you can’t afford to miss out on. Remember that whenever you own a site regarding multivitamins for women – or similar subject- then you can get better results from your site using these techniques!

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10 Ways to Use Social Media for Day-to-Day Business

At the Computer

Social media has emerged as the trendy marketing tool of the last few years. More and more, businesses are using it to promote their products in ways that combine the broadcasting potential of television and radio and combine it with the conversational messaging of word-of-mouth marketing. And yet…

…many still have trouble integrating the day-to-day affairs of running a business with the networking in social media.

It sounds odd, but social media is the enigma that works much better in reverse. Unlike other forms of promotions, it’s something that requires constant interaction to be effective. You can shoot a television ad and have it run for months. You can have your site optimized for search and let an SEO firm continue to build links without your own attention paid to it. You can build banner ads, record radio spots, and have print ads built, all of which do not require daily activity.

Social media is the rebel. It must be nurtured. The best way to do so is to combine activities and make it an essential activity on a daily basis. To do so, you must have some structure about what you’re wanting to do and how you want to do it. Checking your Facebook page daily is not enough.

Every day for the next 10, we will be expanding on individual items in the list. First, the overview:

Soshable Tips


  1. Search for OpportunitiesPeople display their needs and desires publicly on Twitter and Facebook every day. If they’re going to post on their Twitter feed that they “need a new car” and you’re a car dealer, shouldn’t you be paying attention to your local area?
  2. Thank Your Customers By NameBusinesses that cater to a handful of customers a day can thank just about everyone. Those who deal with masses of customers such as restaurants will need to get a little more creative. Either way, you should be doing it and it takes no time at all to do so.
  3. Daily/Weekly/Monthly VideosWhile many businesses are posting on their own YouTube channels, few are truly taking advantage of the medium. Even if it’s a quick 30-second video, you should be posting regularly. For some, regularly is daily. For others, it could be monthly. Based upon your business style, you’ll be able to determine the interval. The important thing is to stick to it.
  4. InfographicsIt’s cheating. It’s taking content that others create (or that you have created if you so choose) and presenting it to your audience. Done properly and ethically, it’s the fastest way to get content that your customers will appreciate without having to be a Pulitzer Prize winning journalist.
  5. Cultivate Your Fans, Friends, and Followers – This is not a “once in a while” activity for any business that really wants to succeed at social media. It’s something that should be done daily. The good thing is that it can be done in just a couple of minutes a day.
  6. Monitor, Respond To, and Drive People to Review Pages – Reviews are getting more and more attention of late, particularly with the way Google has been using them in their search results. You can use social media to help take control of your reputation.
  7. Play Empire Avenue – This is another cheat, but only for the blog itself. Why would there be a game in an article about day-to-day business. You’ll see… (thus, the cheating – who can resist a hook like that?)
  8. Interact on Niche Social NetworksFor just about every profession or business type out there, there are social networking sites specific to that niche. Find them. Read them. Decide whether to engage on them. Most importantly, learn from them.
  9. Build Sites for Social Media – For some, this will be the scariest piece of advice, but it’s also arguably the most important. Luckily, using the right tools, it can be done in minutes a day.
  10. Learn from Your “Friends” (In other words, you competitors) – The easiest way to beat competitors in the social media marketing game is to know what your competitors are doing. Social media is so public by nature that thankfully it really doesn’t take a whole lot of skill to “spy” on them. Sometimes, it’s just a matter of visiting their pages every day.

Every day we will expand on one of the ten points listed above. The expansion will include an article which will appear on the homepage on top of receiving a link from this article. We hope you find it all useful. Social media is too important going forward to not have an upper hand on the competition.

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There are 5 pillars to success in this current day and age and the chances are, you’re just missing an element from one of those pillars.

1. Attitude

2. Knowledge

3. Belief

4. Focus

5. Determination

That may be different than what you’ve heard in the past, and you may be thinking… but what about “money“.

“You see, Bryan, it takes money to make money in real estate…”

Well, in just a moment, you’ll see why the money will take care of itself when you have the rest of the pieces in place.

Let’s look at each of these .

1. Attitude

I’m not going to sugarcoat things and tell you that you’ve got to get up every morning and yell at the top of your lungs that today’s going to be the best day of your life. (Don’t get me wrong… I’m not criticizing those who do. If that’s your thing, go for it! It’s certainly not going to hurt matters.)

But I also realize that most people simply won’t do it. But there are other things you can do to change your attitude. You’ve got to understand that it is something you’ve got to work on EVERY DAY of your life because things are going to get in the way and there are going to be days where things just come up and you have to deal with lots of fires. It’s called life!

You have to get off the couch, and I mean that literally. No one is going to do it for you. I was watching this TV show the other night that had a woman who wanted to lose a lot of weight and change her life by becoming a healthier person. At the beginning of the show she weighed 433 pounds. 6 months later she weighed 333 pounds, and although this was a big accomplishment, her trainer who had installed a surveilence camera in her house to monitor her progress caught her sitting on the couch eating a bag of chips. This of course could have been a minor setback or a major one. She chose to not let it get in the way of what she wanted. She made a choice to obtain her goal. There was no place for self pity.

There was no more “poor me”. There was no more “why is everyone else doing, having, [you fill in the blank]”

She made the decision to turn off the pity party faucet and that was that! You can do the same thing and I encourage you to do whatever it takes to make that mental shift in your head.

Just remember, it’s a PERSONAL commitment.

You can tell 1001 people whatever you want, but you won’t see real change until you have a heart to heart talk with yourself and decide that enough is enough.

2. Knowledge

Next we have “knowledge“. This is a tough one because we almost ALWAYS feel that there’s more to learn.

But there’s a pretty good chance you’ve got all the “knowledge” you need OR you have the access to it at a moment’s notice. You will NEVER know all there is to know about anything.

You need to focus on the FUNDAMENTALS. The basics NEVER change…

Stick with one thing and work that. It’s not worth the mental energy you exhaust trying to keep up with everything.

Trust me… I know this from experience. I’ve got 10s of $1000s of dollars of “programs” I’ve never gotten around to.

3. Belief

It’s easy to second-guess yourself or to think you just ought to give up, but belief is CORE to your success. If you don’t believe in yourself, no one else will.

This is where the “money” takes care of itself. If you’re passionate and have the belief, everything else comes into play where it needs to.

4. Focus

This is another challenge for a lot of people nowadays. We pride ourselves in being able to do 5 things at once and by how much we can get done.

Here’s the dirty ugly secret about multi-tasking: It doesn’t work!

You can only do one thing well at any given time. Your brain can only focus on one thing at a time. So, if you’re watching a webinar, for instance, and checking your email, you might as well turn one off because neither is getting the attention it deserves.

You’ve got to focus and focus hard for anything to be successful.

I suspect a lot of us lack focus because as entrepreneurs, we’ve got to do SO much in the very beginning that it’s sort of a way for us to avoid the things we don’t want to do. I call it productive procrastination.

But, it just doesn’t work. If there’s something you don’t want to do, can’t do, or won’t do, figure out how to offload it. It’s going to keep you from focusing on what you really DO well.

5. Determination

This might sting a little!

Most people are not successful because they lack determination. Determination is not simply, “I’d like to be rich and I just hope that one of these days I’ll find the right info-product that has the magic button”.

There is NO magic button.

Nobody is going to literally do all the work for you and then deposit millions of dollars into your bank account. I hate to break it to you, but that’s just life.

You’ve got to put in effort, a lot of effort.

You have to do things that you don’t want to do sometimes – at least until you can afford to hire someone else to do those things for you.

You’ve got to get your goals out in front of you and not let anyone get in your way. You’ve got to find solutions when problems arise, not excuses. You’ve got to work through the challenges when they arise in order to get results.



From Real Estate Training Academy

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SBF: 10 Ways To Improve Your Social Media Karma

NOTE: This post was originally published on the AMEX Open Forum website, where I write a weekly piece on marketing advice for small business owners.

Whether you believe in karma or not, using social media successfully for your small business often has a lot to do with a series of seemingly disconnected events. Every comment you post online, every person you contact and every piece of content you upload adds to the sum total of your efforts in the blogosphere. Building relationships is important in any industry, but social media karma is the idea that what you do and how you behave will ultimately have an effect on you directly or indirectly.

Social media karma is not often written about, but very often spoken about by bloggers, especially successful ones. Here are 10 ways you can improve your social media karma:

  1. Be real. This is the first and foremost principle of furthering your social media karma that I could think of. Being real involves not lying, being transparent about who you are and what you believe, and sharing an honest voice. People trust others that have an authentic voice, and are more likely to refer them to others or help when asked.
  2. Respond to emails. This is tough when you have a high volume of unsolicited emails, but the idea that someone took time to write directly to you should make it enough of a priority to respond. Obviously, this applies to personally written messages, and not to email blasts of press releases. Those are rarely worth a response.
  3. Offer exclusives. Maybe you aren’t breaking “news” online, but the idea of exclusives is not limited to that. If you are going to write about or post something interesting, whether related to your business or not, offer a preview to others in your network. Share ideas as they happen and offer the chance for others to say it first. Exclusives are gold in the blogosphere … everyone wants them.
  4. Make connections. In social settings, the gold standard for making connections is introducing two people to one another who later get married. Social media is no different. If you can be the person making these connections between individuals that may not have met otherwise, you will be remembered by both for your efforts.
  5. Join networks. This is not just about publishing networks, but about social networks of people who are interested in the same things you are. Joining groups like this, and actively participating adds value to the group. As a member, it probably won’t be long before you take something useful from the group – and hopefully add something useful as well.
  6. Avoid snark. Snarkiness is the enemy of good karma. Being rude, uselessly opinionated or arrogant are all rising behaviours from people in social media that add to the sea of needless commentary online. The price for this may not be apparent, as unfortunately, snarkiness does sometimes result in conversation sometimes (who can’t avoid watching a car crash?) — but eventually the snark will catch up to you.
  7. Forgive mistakes. Most bloggers or others in social media are not journalists and don’t have the time or necessity for checking every fact or argument before making it. This does result in mistakes, and people do screw up. Correcting them without holding a grudge is a big deal. Mistakes are made, people are sorry. If they fixed the error, then get over it.
  8. Post to contact. Email is not the only way to get in touch with someone. Posting about something they have written and linking to their blog offers an indirect route to contact, as most bloggers pay attention to who is linking to them. Writing about one of my posts is still the best way to get onto my radar, and I suspect most bloggers are the same way. Communicating in this way avoids the email filter and starts the dialogue.
  9. Comment and participate. This may be part of earlier suggestions, however the idea that you need to be a participant online rather than just an observer is key to this belief. If you expect others to communicate and add comments to your blog, you need to be online doing the same for others. Without participation, it is difficult to belong to a community online or build relationships with others.
  10. Show gratitude. Often mentioned as an important factor in connecting with users, showing gratitude for someone interacting with some content you have posted or a comment you have shared, linking to you, or offering some other effort on your behalf is vital. Appreciation makes someone more likely to believe that you think their efforts are significant and as a result, connect more strongly with you and your blog.
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Your ‘Code’ to Mobile Marketing Success

| By Michael Russer from

In case you haven’t noticed, there’s a crop of young, willing, and able future buyers who seem to have their heads buried in their smartphones. Their phone is their world, but they prefer texting to talking. How can you get their interest — and their business?

QR Codes to the Rescue

QR (Quick Response) codes were invented in Japan by a subsidiary of Toyota Motor Corp. to help identify car parts. Once people recognized their flexibility of encoding links to the Web, they took off in Japan and other East Asian countries. (This is perhaps unsurprising, as mobile Web access is much more common in that part of the world than in the United States.) In fact, you will find QR codes plastered on billboards, signs, storefronts, and just about any place you look in all the major Japanese cities.

Think of the QR code as a two-dimensional barcode that can contain many different kinds of information and present that information in many different ways. QR codes can be read instantly from any number of free smartphone apps. The opportunities for real estate marketing are nearly endless since one of the main uses of QR Codes is to embed URLs that when scanned will take the phone user to wherever the URL was pointing (i.e. your Web site, listing detail information, etc.) They effectively turn anything they are printed on into an active and track-able hyperlink.

You can start your search for free QR code reader apps for your smartphone (by smartphone type) at these places:

There really are only two issues to consider when incorporating QR codes into your marketing:

  1. How to create them
  2. Where to place them for maximum exposure and impact.

Create QR Codes Instantly, for Free

If you do a Google search on “QR code generators,” you’ll find dozens of sites that will create them for you at no cost. My favorite is a site called BeeTagg QR Generator, which allows you to create any number of QR codes in different formats for free.

When you first land on this page, you can enter the URL of the page you want your code to go to and choose the type of code it generates. (Make sure you have the QR Code icon selected and uncheck “Optimize size.”) Then just hit the “Go” button, and you will instantly see your code with download options like this:

Now, this next part is very important. Of the six different download options shown, there are only two you will typically work with. Select Gif if you plan on placing the code on a Web page or e-mail, and Eps if you plan on using it in print.

GIF images are the smallest file sizes for this kind of image and are ideal for placement in Web pages. However, they are not good for print or other media because they don’t scale well. That is, they get blurry or pixelated if you try to blow them up beyond their original size and will become unreadable by the smartphone apps. The EPS file format is ideal for print media because it can scale to any size (including 16-foot billboards) without any loss of fidelity.

Where to Use QR Codes for Maximum Impact

In addition to placing a page-specific QR code on every page of your Web site, you can incorporate them into your marketing in many innovative ways. Here are just some ideas that came out of a recent brainstorming exercise for QR code use:

  • Put them on your sign riders pointing to your Web site with the details for that listing. (Note: Make sure the QR code on the sign rider is at least 10″ x 10″ so it can be scanned from the comfort of a prospect’s car.)
  • Publish a print ad with a QR code pointing to a YouTube video of you walking through your latest listing.
  • Put a QR code decal on your car that points to your Web site, or better yet, an irresistible offer on your Web site. (Again, make sure it is at least 10″ x 10″ so it can be scanned easily by other drivers.)
  • If it is winter, develop a QR code on the sign rider and link it to photos or a video of the house when the landscaping is in full bloom during spring or summer.
  • Sponsor a local team and put the QR code pointing to your Web site on their uniforms.
  • Give away T-shirts with QR codes on them that point to your site.
  • If you send out calendars each year, put a QR code pointing to your Web site on every page.
  • Conduct a QR code open-house “scavenger hunt.” Put a code in print or Web ad for a series of open houses where the code on each home maps you to the next one. Participants have to read them all to get to the prize at the final house — a great idea for a broker open tour.
  • Put a QR code pointing to your Web site on the back of your business card.

QR Code Best Practices

Now before you go all-out with QR codes and start plastering them on every available surface (digital or otherwise), here are some best practices that will help you get the most out of these little boxes:

  • Tell them what it is: Since QR codes are still very leading-edge in this country, it may be a good idea to provide additional info that explains to less technology-capable consumers just what they are. Here’s an example of what shows up on every page of my Web sites that include QR codes:

  • Just click on the link in the image above and see how it takes you to a page that fully explains what QR codes are and their benefits to the consumer.
  • Point to something worthwhile: Make sure that whatever your QR code points to provides real value to the consumer. Ideally, the landing page has a specific call to action and lead-capture mechanism.
  • Make sure your QR codes are readable: Make them big enough for the context they will be used. This means about 175 pixels x 175 pixels for Web pages and e-mail, 10″ x 10″ for outdoor use (sign riders and car decals), and huge for billboards. Test them on your own to ensure they work correctly.
  • Track your QR code traffic: You can easily track site traffic generated by visitors scanning QR codes. If you are using a basic Web analytics program, such as Google Analytics, it’s easy to track QR code traffic by adding a bit of text after the URL you’re pointing to before generating the code. Here’s an example:
  • The highlighted part of the URL was added before generating the code, and will separate the traffic coming in from that source. Your analytics package will show any traffic specifically coming from people scanning the QR codes in your print ads. There is nothing magic or special about the text that comes after “/?source=”; you can make it anything you want — just make sure there are no spaces and that it effectively describes where the code was embedded.

At this point, you might be thinking, “Is this thing really necessary for my business?” If you want to be a leader in your market and really catch the attention and business of up-and-coming buyers, then yes, it is.

Implementing QR codes is not about being a geek. It’s about staying up on things that matter to your customers and serving them in the way they expect. That’s more than a good technology or marketing strategy — it’s good business.

GEEK TIP: Here’s a quick shortcut you can use to place a QR code on any page of your Web site (with the code pointing to that page) just by including the following Javascript in your HTML code where you want the QR code to show up on the page:

<script id=”qr_code” src=””; type=”text/javascript</script>

The resulting QR code will point to the page it’s on. Unless you are comfortable working with HTML code, it’s probably better to give this to your Web designer to implement.

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G.Co: Google Has a New URL Shortener

Google has unveiled, a new URL shortener that will link only to Google products and websites.

The search giant already owns, a URL shortener it launched in 2009. Unlike, the URL shortener can be used for any link on the web via the Google Toolbar.

“We’ll only use to send you to webpages that are owned by Google, and only we can create shortcuts,” Google VP of Consumer Marketing Gary Briggs stated on the company’s blog. “That means you can visit a shortcut confident you will always end up at a page for a Google product or service.”

The tech titan, which has been using the URL shortener for its products until now, clearly wants to limit the confusion about where its links lead to. Separating Google products from should go a long way to solving that problem.

Google isn’t the only company to use .co as its official URL shortener. Twitter obtained last year to improve how links are shared and secured on its platform.

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How to avoid accidental social media disasters

SAN FRANCISCO - NOVEMBER 15:  Facebook founder...

Image by Getty Images via @daylife

Do you have an active social media life? If the answer is a ‘Yes’ you need to be reading this post.

Post the ‘Weinergate’ incident, when an accidental tweet with an obscene photo that should have been made via direct message to an on-line girlfriend went public on Rep. Weiner’s timeline forcing his resignation, it is time to list out ways to avoid such social media disasters.

Armed with Android smartphones and numerous social media accounts on Facebook and Twitter is by itself a challenging situation. So you have your personal Twitter and Facebook account, and your companies’/clients’ both on a computer and sometimes even on your smartphone. Juggling these daily is daunting to say the least.

The other aspect is your own social life and how you conduct yourself in social circles, what pictures you post on Twitter and Facebook and so on. Ask around and you’re sure to know quite a number of people who have suffered the ‘Freudian slip‘ or in this case the ‘Freudian click’ sending the wrong message to an ex-flame/spouse. You end up dealing with not just the horror of such a predicament but also the sinking feeling that it could have been easily avoided.

Here’s how you can avoid accidental social media disasters:

1. Always have multiple browsers for handling personal and professional social media accounts. This is by far is the simplest way to sort things out in your head before you post both professional and personal status messages. So, having IE, Chrome, Safari and Firefox for different purposes is adding order to the chaos.

2. Applications like Tweetdeck, Hootsuite, Seesmic and others all provide quick social media posts from multiple Twitter and Facebook accounts. So, using a particular application for professional use and another for personal is the way to go.

3. Direct messages on Twitter or Facebook messages may seem private, but never forget that nothing on the internet is really private.

4. Be funny but remember the virtual world is full of real people and this includes your friends, family, professional acquaintances, co-workers and other plain nosey people. And there are a few things that should not be shared on Facebook and Twitter.

5. If you are a politician or celebrity, the personal and the professional blur – the social media world may have a lot of bots but there are real people out there, so behave as you would in the real world.

6. After writing out a post or attaching a photo make sure to read it again and checking that its leaving from the right account before hitting ‘send’.

7. Posting from smartphones both in a professional and personal capacity is not good idea. Period. Unless you have two smartphones, which again is just a disaster waiting to happen.

So well accidents happen online all the time and some people pay a heavy price as online reputation is there for all to see and every action you take in the virtual world leaves a trail for someone to dig it all up again.


Posted on: June 29, 2011 By:



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5 Ways to MAXIMIZE Your Website Presence

With the constant evolution of technology, there’s a real need to keep your online presence current and relevant. From content to cutting-edge buttons and widgets, the improvements are endless. However, I believe that if you start with a few, important strategies for improving your website, they will bring you maximum results.

Here are five ways to get the most from your website:

Step 1: Imagine this: placing open house signs at every major intersection to direct home buyers to the location of a home you have listed. Links and main navigation buttons on your homepage allow for quick and easy navigation into specific sections of your website and show visitors that you have valuable content throughout. The easier you make it for users to link deeper into the website, the better.

Step 2: Always start with the towns or communities you specialize in (three to five main areas is a great foundation). Have at least two paragraphs on a separate page for each area. Sure, not everyone is going to read content on that page (that is important for search engines), but they will want to find out what each area offers. By having specific sections on your site that demonstrate your various expertise, it also shows sellers that you are an expert in their area to list their property.

Step 3: If you specialize in niche properties like luxury homes, starter homes or golf course communities, you should prove it. Have buttons that match that specific specialty linking to dedicated pages of custom-written content about that market. This will show buyers and sellers you are the best person to list their home.

Step 4: Have specific MLS searches on every town, community or niche page. For example, on town pages, show properties by map and by price ranges so it’s easy for the visitor to click through and see what’s available. This will distinguish you as the expert in that market, and lets clients know they have arrived at the perfect place to find exactly the kind of property they are looking for. For niche sections like “green properties,” have MLS searches like to show properties that are specific to that category.

Step 5: Create engagement points (“calls to action”) throughout your site and “hook” visitors into an automated drip campaign. Statistics show that home buyers start searching for homes months before they actually buy. If your website allows a visitor to register for the latest listings, foreclosure buys or download articles, you will capture the lead and provide them with the valuable information they want. The tipping point is to make sure they go into drip campaigns that are specific to their needs (for example, the foreclosure buyer goes to a foreclosure buyer drip, or a first-time home buyer goes into the first-time home buyer drip).


BY: Tricia Andreassen, RISMEDIA


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Many people remain on the fence about hooking up with a mentor or coach in their lives and their businesses. We have done some digging and found 10 great reasons why you should have a mentor.

1. The structure provides automatic accountability

We have found that our students often prepare for their meetings. They attack the assignments and have everything ready so that they can get the right answers when needed. The mentors and coaches help to keep them in check with their to-do list and on course.

2. They may ask you questions that you may never ask yourself

They say that two heads are better than one and they are right. Sometimes having that educated and well verse person in your corner helps when you are planning and attacking your goals. They can point out the things that you may have missed and ask you the questions that you don’t think to ask yourself.

3. You can learn to reflect

A mentor does not have an alternate agenda except to help get the most out of you. So you never have to worry about any other side-effects as you discuss your life and work issues. That in itself will let you open up and reflect on things at a level that you have never seen before.

4. Discover the “real” problem and get help to solve it

Sometimes we keep messing with symptoms rather than attacking the real problems. I have found time and again that I discuss a particular problem with my mentor and actually we end up solving the “real” problem. Solving the “real” problem will in turn solve the symptomatic problems that you first set out to solve.

5. You may escape from “short-term thinking

The mentor helps once again to keep you on track to your goals and help you get to them. They can assist you from viewing just the short term thinking like how to make the quick buck and actually work towards building your business.

6. Get a “responsible” alternate perspective

You may have other avenues where you can get alternate perspectives on a particular topic or issue. However, when a mentor provides an alternate perspective, there is a dose of responsibility that comes packaged with it. In other words, your mentor has a higher stake in the outcome than your peers and friends do.

7. Get into the “thinking” habit

Most often, you get carried away and practice “thinking on the go” – meaning you will think while you are engaged in doing something. Mentoring will put a stop to that and start you on a “thinking” path. I am sure none of us will argue on the importance of the need to think.

8. Get ready to welcome new possibilities

While everyone around you may be trying to “fix” things with you, your mentor will look at how you can capitalize on your strengths. Rarely can you claim to be aware of all your strengths. Even if you do, you may not be making the most of them. A mentor can work with you to ensure that you are spending most of your time in the areas of your strengths and also take care of other things (where you are not that good) by putting a suitable structure in place.

9. Learn to be in balance

Mahatma Gandhi said, “One man cannot do right in one department of life when he is occupied in doing wrong in any other department. Life is one indivisible whole.” While you may know this, chances are that you may be neglecting several other parts of your life. With your mentor’s help, you can be assured of living a more balanced life.

10. Get help to distinguish yourself in the marketplace

Unless you distinguish yourself, you will be part of the commodity crowd. Not doing anything about it will only erode your value in the marketplace. Distinguishing yourself is a journey and not a destination. What is special today will no longer be special tomorrow. Your mentor can act as a catalyst here to help you rise above the commodity crowd quickly. If you are smart and disciplined, with or without a mentor you may succeed. Why not increase your odds by engaging with a mentor?


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A few years ago it was enough just to be on Facebook. That alone might have made you stand out. Nowadays, however, everyone–from your fiercest competition to your dear old Aunt Susie–is on the social networking giant, so it’s imperative that you maximize your presence. Here are seven ways to stand out among the sea of site users.

Image representing Facebook as depicted in Cru...

Image via CrunchBase

1. Most of us have a profile page on Facebook but it shouldn’t end there. You should have a page for your business as well. Having a business page will allow your existing clients to stay in touch with you and also refer you more easily to their friends and family. In addition, people who are interviewing you to choose you as their business partner may also “check you out” on Facebook. It allows them to see you on a different level and connect with you more personally.

2. After you have created your business page, take the next step and create a page that is specific to a niche or specific target market or a specialty you service. For example, if you are experienced in working short sales, create a page like Knoxville Short Sales. On this page, post what is happening in the industry, the short sale process or learning about the HAFA program.

3. Invite your friends to “Like” your page. Once you have 25 friends, you can create a branded Facebook domain name. Just go to to your name page. This will create an easy to remember name like

4. Once you have your page created, convert it to work like an additional website. Create a welcome page that looks and feels like your brand and your website strategy. Include clickable sections and calls to action that get the visitor over to the lead generation elements in your website. Include buttons like “Search Properties Now,” “Hot Property Alerts” or “Foreclosure Deals.” New friends or leads that you send to your Facebook page will land on this page first, which is why it can be a powerful lead generator for your website.

5. Now that you have your page and an easy-to-remember domain name, focus on “waving the flag” and driving traffic to your Facebook page. Add your Facebook domain name to every single marketing element you use in your business. Whether it’s your business card, postcards, listing flyer, magazine ad or your website, don’t forget to include it with your contact information.

6. Ever notice the ads on the right-hand side of Facebook and also how those ads seem to relate to you? This is target marketing in action. Run Facebook ads that drive traffic to your main site or specific landing pages that focus on lead capture. When running these ads, you can hyper focus down so those ads will only appear to those who share certain interests or in a certain age bracket or geographic area.

7. Track your lead generation and conversion stats on what works. When running ads on Facebook, you can see the percentages of “click troughs” and see which ads generate the most interest. Also look in the back end stats of your website and track how many hits are coming from Facebook. This will allow you to know where to focus and continue your marketing efforts.

– From Huntsville Realtor Magazine


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