Monthly Archives: January 2011

Branding tip of the month

Content about your Content!

You can have all the blogs you want, but if you don’t add any content, then it’s going to feel like you’re spinning your wheels and not getting anywhere with your branding. I know that sometimes it may seem like we’re saying the same thing over and over like a broken record. It’s because it’s true, content is king. The most common question I receive is: “Where should I get my content?” This is a very good question. Personally, I like to create my own content. I know what you’re thinking. “Create my content, Matt? I don’t have that kind of time!” I know it seems like a lot of work from the outside, but this part can be fun, entertaining, and educational.

One channel on YouTube that I constantly watch is about these two brothers. They post video messages to each other back and forth to each other. They’ve been doing this since January 2007, their videos are only 3-4 minutes long and they have 460,749 subscribers. What do they talk about? They talk about their daily lives, funny stories about each other, and about trips they take.

I would just take 5 minutes to prepare a small 2-3 minute talk about what you are doing in your area for real estate, maybe talk about your niche, or what sets you apart from other investors. It doesn’t have to be fancy, but in less than 10 minutes, you can have a short video that you upload to YouTube and post that across the social networks. Remember it’s easier to find a person who has 30 well tagged and key worded videos on YouTube than someone who has only one.

Until next time,

Zack Childress

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